Why we don't work with dentists

We're deathly afraid of dentists.

But seriously, we stopped working with the vast majority of dentists a few years ago because of these 3 reasons:

1. The vast majority of dentists cannot accept that they really don't want more patients. "Bring me more patients." But what if they're just coming in for the free teeth whitening? Is it really worth it. More is not always better, despite what the marketing agencies are promising you. What if you want only cash-paying patients? Shouldn't you target 5 of those vs 10 insurance payers?

   
   

2. Most are not open to being unique. I've been inside about 110 practices. They're generally all the same, with pediatric dentists being more geared toward children. I'd say out of 110, 5 stood out at being unique, with different styles in their lobby or just having unique experiences, like a hand masseuse in the lobby while you wait. That means 95% of dental practices are the same. That means there's no reason someone should really go to one versus the other since most dentists are actually rated fairly high on Google and Yelp. So patients will shop based on the deals and best prices. Which means dentists are a commodity. I personally go to my dentist because he's an OG- he deals with no bullshit or fluff- he gets down to business, charges me a fair rate, and there are no surprises. I'll be going to him until I move or until he retires.

   
   

3. They just don't have budget to afford all the necessary resources: I know a dentist who spent $250,000 on running infomercials inside gyms. A complete waste of money- he admitted it in private. But the average dentists won't invest in the right type of content- they rather pay $2500 for an office walkthrough. Why? Because the dentist they look up to has an office walkthrough.

   They rather run $500 worth of ads to get 2 new patients by offering free x-rays, bringing in low quality patients most of the time who end up being the biggest headaches. If it's easier to fill their hygienist's chair, the ads should be directed at them. Or if they make the largest profits from veneers, then the ads should be aiming at new patients who want veneers. ti sounds like common sense, but that just not what the vast majority of dentists in southern California are doing.

Think about what sets your practice apart from others if you're dentist and you better not say, "We treat our patients like family," because I'll gag so hard you're going to smell it. If you can't change your lobby or drastically change your experience, can you at least improve your content? That's probably the easiest place to begin to stand out, and at least become favorable for referrals, and for AI to recomnd you over others.

If you're a dentist and want to possibly build a relationship with my team and I, reach out. I'll share with you 2 dentists who are different and doing a phenomenal job, and raking in the $$$.

-Arash