I was wrong about billboards, but right about weddings

I was wrong.

I’ve been wrong quite a few times in fact, and I’ll probably be wrong again.

But I’ve been against the use of billboards for, well, forever. I just didn’t see how they connected someone, let’s say who was injured, with one of the 40 lawyers on billboards in SoCal.

But they do work. They work in bringing them to top of mind. 

What that means is you remember them (hopefully). But even if you do remember them, how do you feel?

What other content have you see of theirs that has been memorable enough for you to remember them to then consider them and then call them?

There’s a whole system that goes into how a person perceived a brand, and then books them. And some of that can start with a billboard. It’s never enough. But it can definitely start there.

And I used to (one of the times I was right) use an animated logo in my videos, back when I shot weddings, to be top of mind. It had a distinct sound, and I used it in both wedding videos and in my comedy sketch videos which went viral. So there was a positive emotional connection with my brand, Rugger.

Then I did something stupid and got rid of it. But looking back, it clearly worked: my brand was actually a winner, it was distinct, easy to reach, and culturally relevant.

And that’s the problem with the majority of brands these days- they’re chasing tactics vs an actual marketing strategy that can help them win in the coming years. And AI is not going to solve this or do this for them. I’m so sorry to tell you this. 

But there’s still hope. I don’t have any courses, PDFs or books to sell you. No Facebook groups to join.

However, you can pivot. You can reach out to me, and I can share with you what we’ve built in the last 6 months which will propel us forward for the next 3-5 years. And no AI on earth can replicate it. None. None will be able to replicate it next year either.

So reach out- message me on here or email me: Arash@humorandstory.com

Arash Tebbi

Senior Director of Marketing and Strategy.